Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, made wooden toys and furniture. The business was not very successful, and he struggled through the beginning of the 30s. In 1934, he shifted to focus on toys, and changed the name of the company to LEGO. It’s an abbreviation for „leg godt“, the Danish word for „play well“.
In the 1960s, the company expanded to other Nordic countries. The company designed smaller bricks that were suitable for children with small hands. It was named DUPLO (after the Latin word duplex, which is a reference to a twofold). This allowed young children to construct more intricate models.
In the 1970s, Lego began to introduce new features that would help its products stand what lego vdr users can teach out from the rest. They added different faces to the minifigures. This made the minifigures appear more realistic and allowed them to express various facial expressions and emotions. The Lego Group added wheels to their bricks, which allowed them to build vehicles and other machines.
The next step was to introduce themed themes – systems within systems which allowed users to create a particular world or scenario. The company was able to increase its brand’s recognition and draw younger audiences. The company also increased its production by opening factories in South Korea and Malaysia.
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